Q1 2024 Performance of Film & Television Apps on Android in the UK

In Q1 of 2024, the UK's Android platform saw notable activity in the Film & Television category. Data from Sensor Tower provides insights into the trends of top apps in this space.

Disney+ experienced a fluctuation in revenue, peaking at nearly $850K in late February, while downloads saw a high of approximately 36K in the same month. Weekly active users reached a peak of 1.7M towards the end of March, showing a growing engagement.

ITVX showed a steady revenue stream, hovering around the $40K mark each week, with a slight increase in mid-March. Downloads demonstrated variability, with a notable dip to 12K by the end of March. Active users peaked at nearly 190K in mid-March but then declined to around 84K by the quarter's end.

For Amazon Prime Video, revenue remained minimal, with the trend focusing on downloads and weekly active users. Downloads began at 25K in January and ended at 21K in March, while active users showed a gradual decrease from 926K to 743K over the quarter.

Netflix did not generate revenue through the Android platform in this period. Downloads started at 25K and rose to over 21K by the end of March. Weekly active users saw a slight decline from 2.7M to 2.4M throughout the quarter.

BBC iPlayer also reported no revenue. Downloads for the app were highest at the beginning of January at nearly 25K, decreasing to 17K by the quarter's end. Active users showed a small decrease from 365K to 301K.

For more detailed insights and analysis, Sensor Tower's comprehensive data provides a deeper look into the performance of these leading Film & Television applications.